CAlifornia Women's Agenda


"Bringing the Beijing Platform for Action to the Grassroots of California"

Pat Barrett, Women's Voices Radio


The Task Force on Women and the Media works to create a media industry in California that promotes equal representation of all women, and presents a diversity of images that more accurately reflect the whole community. We prompt the media industry in our communities to take measurable steps towards providing full access to women and girls in training/internships, hiring, production, technical training and decision making levels. We create an environment that empowers women and girls to enhance their communication and critical viewing/thinking skills, while supporting their greater access to information technology.



Media WatchWomen
Media Watch Task forces are being organized in communities throughout the state to monitor bias and stereotyping in the news, advertising, sports coverage and positioning of women's issues as human rights issues within newspapers, magazines, telecasts and radio broadcasts. Full visibility will be given to abuses within media programming. Groups like Zonta International and the American Association of University Women are utilizing their branches and chapters to join the communities of California in this media watch advocacy.

"Pull the Plug" Day
Women from all phases of the media will be brought together for "Pull the Plug" day, a day of blackout with no women participating in media jobs, in protest against the media glorification of excessive violence.

Media Teach-In
Engage managers of local news outlets in meetings with community organizations to establish guidelines, expectations, sources/resources for community news and coverage.

Media Literacy
Develop media literacy curriculum for classroom and for teacher training to promote critical thinking and viewing skills in the classroom. This includes providing media survival skills training for women in organizations/ leadership roles to showcase their message and create better impact.

To add your voice to the California Task Force Report on Women and the Media, read the full text of the California Media Task force. Then send comments on what has happened in your region and recommendations to:

Use the side bar on the left to navigate to other Task Force Reports. Otherwise, downloading the entire CAWA Report at once requires Acrobat Reader.

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